Halloween Editorial
Our Halloween editorial tradition continues!
My full production team at 24 Creative came together for an epic Halloween project that let us go all in creatively. The concept followed a mummy reawakening, slowly unraveling, and ultimately revealing a striking, glam look beneath it all. It was a beautiful mix of storytelling, transformation, and impactful visuals, and one of those shoots where everyone brought their A-game.
Production team: 24 Creative
Model: Emmaline Chappell
Designer: Model Haven Design Group
Photographer: Julie Adams
Lead Production + Stylist: Aliyah Coley
Stylist Assistant: Aaliyah Ponton
Hair Stylist: Dajour Artis
Mua: Dominique J. (Ashley Taylor Studios)
Videography: Jason Brown
Creative Direction: Steffene Cheeks
Fun fact - the gown was made almost entirely from bedsheets! Our designer D'An did an incredible job creating this look with the corset top, structured hip shape, frayed edges, and extra long skirt.
We just needed to dirty it up, so we went outside and rubbed coffee grounds into the dress, and soaked the extra gauze strips we were using later in coffee grounds and water.
We actually shot the story in reverse, to capture the full glam and full gown first. Then we partially wrapped up the gown and the model's arms with more strips of bedsheet and gauze, and finally shot the fully wrapped look last.
Why shoot it in reverse? Because the full wrap would mess with the hair and makeup, and we needed that to be perfect for the unraveled reveal!
One thing I knew I wanted to capture in this shoot was an eerie, blurred shot by using a longer exposure. I used a strobe along with a constant light, and had the model hold still first, then move as the photo was still taking.
Even though our model was already very tall, with the extra long skirt we placed her on a box to create a whimsically long silhouette.
Faces of Humanity
Here is our videographer Jason Brown's edit:
